Brazil runs one of the most dynamic loyalty ecosystems in the world.
Brands and banks trade points constantly, which turns every point of friction in redemption into leaked value.
The operational challenge was to unify commercial efforts into a single growth strategy and unlock the catalogue’s potential across the region.
Strategic assortment optimisation scaled the business results all the way into web sales.
We audited the Brazilian frequent flyer programme before touching anything.
The strategic decision was to find the conversion leaks and diagnose the operating efficiency of the e-commerce unit.
Instead of isolated changes, we co-created a six-month growth strategy combining technology, marketing and UX into one high-impact backlog.
A design thinking workshop to define validation clusters and prioritise 47 high-return initiatives under strict monitoring.
An agile scheme built to sharpen decisions and accelerate value capture.
Growth strategies coordinating partners, third parties and key internal areas: CX, marketing, product, analytics and technology.
Immediate conversion actions across owned and paid channels, accelerating web sales from day one.
Activation ran on one relentless premise: create value from day one.
We shipped tactical quick wins that injected liquidity and immediate traction while the structural platform changes went in.
The project closed with robust KPIs and a unified growth backlog: not a theoretical recommendation, but the formula installed to capture value on a sustained basis.
Tell us the target. We tell you which play moves it, and when.
