Crediclub leads microfinance in Mexico, with a track record of 50%+ growth in revenue and loan book.
After the pandemic, the challenge was to restart sales of its group lending product.
At the same time it needed to modernise its technology to meet banking standards, overcome efficiency and compliance limits, and prepare the path to a banking licence.
34 new initiatives were developed, along with the technical foundation to answer regulatory requirements quickly.
A twin strategy, executed in twelve weeks.
On one side, optimising the digital conversion funnels and redesigning the user experience.
On the other, structuring a flexible technology blueprint for Crediclub and Super Tasas, focused on agility, process simplification and regulatory compliance.
Full integration of data sources and a detailed analysis of the conversion funnel.
The digital interface and the group microcredit invitation flow, rebuilt.
The technical architecture framework for group lending and Super Tasas, with scalability, functionality and banking system integration.
An action plan with 34+ prioritised initiatives to improve user interaction and conversion.
In twelve weeks we integrated the data sources and optimised the digital acquisition flows.
In parallel the technology blueprint roadmap went live, modernising the legacy platforms.
The aim: support digital expansion, maximise operational efficiency and meet the demands of the banking regulatory environment.
Tell us the target. We tell you which play moves it, and when.
