( the context )
Santander wanted loyalty to stop being a cost centre, and pensions and savings in Spain to feel like products people choose, not paperwork they inherit.
↓ ( 01 )
Loyalty programme design and operation across 10 countries on the Raven Loyalty Engine.
↓ ( 02 )
Pensions and savings journeys redesigned end to end in Spain.
↓ ( 03 )
One measurement spine: projected value, not vanity engagement.
€350M+ in projected value across ten countries: loyalty, pensions and savings running as one commercial system.
